Digital Screens Will Engage Consumers AR and VR have a significant role to play in brand storytelling, but there are other mediums you can use to communicate as well. Digital screens placed in the external environment like a billboard or in a shopping mall can be used to catch consumer attention at specific moments suitable for your business. Take a look, for example, at how GM used facial recognition technology to launch this interactive billboard campaign. One of thirty responsive videos is played based on audience reactions:
Digital Screens Will Engage Consumers AR and VR have a significant role to play in brand storytelling, but there are other mediums you can use to communicate as well.
Digital screens placed in the external environment like a billboard or in a shopping mall can be used to catch consumer attention at specific moments suitable for Communication trends business.
Take a look, for example, at how GM used facial recognition technology to launch this interactive billboard campaign. One of thirty responsive videos is played based on audience reactions: In the future, visual communication will also jump from digital outdoor screens to personal screens like smartphones seamlessly.
Visual Communication via Our Furniture To go one step further, visual communication could appear in the very furniture around us. At US-based company Four Windsa bog standard carpet has Communication trends transformed into an information display, telling visitors where to go and reminding employees when they have a meeting.
Image Source Imagine this technology brought into a shopping center or restaurant. Shops could promote their latest offerings and direct consumers to their stores, while restaurants could inform customers of their daily specials as soon as they walk through the door.
Visual communication through furniture will certainly be eye-catching, but it will also help to bridge the gap between the online and offline worlds. With smart homes, the Internet of Things, wearables and other smart device usage on the rise, the amount of data available to businesses is going to increase dramatically again.
With connected devices all around us, businesses will be able to gather data from our smartphones, any smart devices we have in our homes like Amazon Echo, our Fitbits and other wearables. Data Visualization is Key to Understanding Big Data Big data is often overwhelming for many people and businesses to process.
Services like SisenseIBM Watson Analytics and Qlik have already developed data visualization dashboards to help businesses understand their data. More and more businesses are realizing the potential of the proprietary data that is produced by their operations on a daily basis.
As more businesses decide to analyze their data, data visualization will become increasingly in demand. AI is being touted as a potential replacement for many different job roles, from writers and salespeople to graphic designers.
However, AI is going to do a lot of the legwork in researching what content will resonate best with consumers. AI has the ability to collect and study a vast amount of data more than a team of humans could ever achieve.
Thanks to AI, businesses can now identify and piggyback on trending topics to create viral content. This information can then be used to create visual material for social media or other channels that will really resonate with the target audience.
An AI was given several different designs to test and alter as needed according to customer feedback. The ad was placed in a prominent position on Oxford Street in London and a motion-sensing input device was used to measure consumer engagement with the ad. Depending on the feedback that it received, the AI could alter the copy of the ad and the images used.
While the technology behind this ad is still being refined, in the future, we could all be using this particular AI to produce eye-catching and attention-grabbing visuals.
Through this type of constant testing and data analysis, AI will eventually allow businesses to target audiences with pinpoint accuracy. That aforementioned AI has another use for businesses: Google, Apple and the other tech giants have all been refining their image recognition algorithms.
This is no laughing matter, however. As the algorithms are trained further, image recognition will become extremely efficient at classifying and reading different images. A selection of results generated by machine learning system, grouped by human rating.
With more accurate image recognition, there is the distinct possibility that visual SEO will be rolled out in the near future. What form this will take and what rules it will have is, of course, yet to be discovered. It does offer businesses a great opportunity to beat competitors in image search results without having to include all of the traditional SEO information like alt text and titles.
People who will assist businesses in creating SEO optimized infographics and who understand all the ins and outs of image recognition algorithms.
Naturally, it will also change the ways we create infographics and other forms of visual communication. Some of the technology and developments described are almost light years away from hitting the mainstream.
Others, like visual SEO, are almost a dead certain in the next couple of decades. For businesses now, there is one clear takeaway when it comes to visual communication: You must constantly innovate.
New trends and technology will come to disrupt visual communication every single year.
You cannot simply create an infographic and expect it to be timeless. Make sure you always keep your ear to the ground and have an eye out for the next big thing.For the last five years Nonprofit Marketing metin2sell.com has surveyed US NFP organisations about their communication practices and procedures.
The results are compiled into an annual ‘Nonprofit Communications Trends Report’ and give an interesting insight into how NFPs are interacting and engaging with their stakeholders.
Top 5 Communication Technology Trends That Will Shape In recent years, we have seen a wave of innovation and improvement in the field of. The Future of Visual Communication: Trends for and Beyond Make no mistake, we do business with our eyes.
Visual communication is a powerful tool for getting a deal over the line and business leaders are fast realizing that. Business communication trends and tools broadly deal with technological developments and applications pertaining to business processes that can relate to back office operations, data management and analysis, professional services and support, to mention only a few.
The Future of Visual Communication: Trends for and Beyond Make no mistake, we do business with our eyes. Visual communication is a powerful tool for getting a deal over the line and business leaders are fast realizing that.
Sep 05, · Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode.
The means to support remote team collaboration enable the scale of the existing enterprises to be increased, in particular, open new branches, find 5/5(3).