Branding Campaign New York, NY — October 7, Spa Finder, the leading spa travel, marketing and publishing company, and Jurlique, the Australian-based maker of the high-end pure skin care line, have entered into an exclusive marketing agreement to build brand recognition for Jurlique products and Wellness Day Spas in the U. We look forward to exploring additional opportunities with Spa Finder. This assures us that we are promoting only the highest end companies and products to our customers.
Print Andrew Martens For more than 30 years, South Australian-based skincare brand, Jurlique, has been synonymous with natural, high-quality, botanical-based products. Prior to this, Martens spent 16 years with FMCG giant, Unilever, working across four business units, ending up in a dual marketing and divisional leadership role overseeing personal care products.
These include its natural ingredients, origins in the fields of South Australia, consumer proposition around skin as well as emotional benefits, and the unique processes used to make the range. The company commissioned research around consumers in Australia and China including age, interest, income and brand perceptions.
Martens also took members of her team to key markets to immerse themselves in the consumer.
The research program showed beauty rituals across geographic markets are quite extreme. The service experience our customers are having, the products and how they are being received, the right price points. Then we talk around the different ranges, what exactly are consumers looking for, and the key claims.
Then we come up with propositions.
And everything is tested. But at least they inform your decisions and you can move forward from there. Ensuring we have the technology and ingredients that do that in our unique way is going to be key to our success.
Read more CMO interview: To help, Martens is compiling a development program incorporating internal and external training and insight.REBORN is a Growth Focused Digital Marketing Agency.
We combine creative with media and technology to find the digital sweet spots and gaps within your sales funnel and work with you to drive scalable and sustainable growth for your brand.
Jurlique USA, Inc. develops, produces, and sells skin and beauty care products. The company’s products include body care lotions, hand . The discussion of Jurlique's involvement with animal testing was a sensitive issue as it contradicted the brand's strong environmentally-friendly and ethical positioning.
The matter had already arisen during the Pola acquisition as Pola, like all Japanese cosmetics companies, traditionally tested products on animals. Marketing Manager salaries at Jurlique can range from $87,$95, This estimate is based upon 1 Jurlique Marketing Manager salary report(s) provided by employees or estimated based upon statistical methods.
See all Marketing Manager salaries to learn how this stacks up in the market. Jurlique is a successful company and has been established for a long time. Hence, Jurlique wants to enhance the business and be able to correct any mistakes, such as cost, on time, also increasing the efficiency of integrated marketing communication and making sure it takes the right media decisions by evaluating the campaign.
And Andrea Martens, the head of marketing at cosmetics retailer Jurlique, wants to create an international Australian brand as respected as Qantas, mostly by word of mouth.