Whatever the focus is the results will be very individual, even to companies competing in the same sector.
The Fairtrade logo signifies a product has met certain standards and that a minimum price and a premium have been paid for the ingredients. This is incredibly important for cocoa production. There are countries where the average age of a cocoa farmer is greater than the average life expectancy, so there is a real danger that cocoa farming could simply die out.
It was when Cadbury added the Fairtrade logo to their Dairy Milk bars. At the time, this was a huge step and Cadbury made a bit of a song and dance about it.
But what exactly does the Fairtrade symbol mean when you see it on a bar of Dairy Milk?
Recently I noticed Cadbury had set up a Twitter account to promote their Fairtrade credentials, so I decided to ask them a fairly simple question. At least I thought it was simple: Firstly, not all the ingredients in a Fairtrade chocolate bar have to be fairly traded.
Cadbury adds other ingredients to their Dairy Milk though. These include milk, vegetable fat, emulsifier and flavourings. Mass Balance The main problem with Fairtrade chocolate is that cocoa is a commodity. It is still bought in bulk from many sources, and the beans get mixed up as they make their way through the supply chain.
Fairtrade beans get mixed up with non-Fairtrade beans, and the actual source of an individual bean can get lost. For any given chocolate bar to be certified, the manufacturer must purchase the equivalent mass of cocoa beans under Fairtrade terms.
Is this a problem? Consumers who buy Fairtrade may be a little concerned to know that there may be no Fairtrade cocoa in their certified chocolate bar at all. Take a look at a bar of unflavoured Dairy Milk. Consumers now associate all Dairy Milk with Fairtrade and the marketing machine does the rest.
Going Direct Many of the issues surrounding Fairtrade chocolate revolve around how cocoa is traditionally bought and sold as a commodity. Cocoa beans generally come from smallholdings and family run farms, but can end up in anonymous, practically untraceable sacks in a warehouse.
That also keeps the supply chain short so farmers get the extra. They not only commit to paying a premium, but the close involvement with the farmer gives them a say in how beans are treated at every stage of the chocolate making process.This SWOT analysis discusses Cadbury the largest global confectionery supplier, with % of global market share.
In fact, Cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of Dairy Milk and Trident.
But even then, recession did play its part as the company managed only to hit the lower end of its 4%-6% revenue for , the peak of the recession. A competitive analysis is a critical part of your company marketing plan.
With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play. In all of the tables in this document, both the pre NQF Level and the NQF Level is shown.
In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre levels unless specifically stated otherwise. Cadbury Core Strength Wide established operation and good reputation Wide distribution network Nestle Targets the high class market Links with big stores in the market Secondary Strength Biggest Weakness Weak distribution system Weak market appeal ± Core Competency metin2sell.com competitors Cadbury is a market leader in the industry.
3 neither shalt thou countenance a poor man in his cause. Lev. 4 ¶ If thou meet thine enemy's ox or his ass going astray, thou shalt surely bring it back to him again. 5 If thou see the ass of him that hateth thee lying under his burden, and wouldest forbear to help him, thou shalt surely.